INTERACT's Foundations

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The Fogg Behavior Model has influenced our five key pillars: - 

Increase awareness

(prompts)

No effective prompts, no behavior

Improve access

(ability)

Enhance value

(motivation)

Simplicity changes behavior 

Value increases motivation

Continuously improve

Insights improve value… and prompts

Compliant & adaptive

More day-to-day HCP solutions drive behavior  

Coming together to form our cubic model...

Applying behavior design to improve life science

Applying behavior design to improve life science

myINTERACT’s design applies the principles of the Fogg Behavior Model 

© 2007 BJ Fogg. Learn more

© 2007 BJ Fogg. Learn more

Fogg Behavior Model 

Applying behavior design to improve life science

INTERACT’s design followed the principles of the Fogg Behavior Model. Behavior happens when three things come together at the same moment:- Motivation, Ability and a Prompt. 

Contact Us

 
+61 2 8071 8128 

Support

 
1300 77 82 84 (within Australia)