INTERACT's Foundations
© 2007 BJ Fogg. Learn more
The Fogg Behavior Model has influenced our five key pillars: -

Increase awareness
(prompts)
No effective prompts, no behavior


Improve access
(ability)
Enhance value
(motivation)
Simplicity changes behavior
Value increases motivation
Continuously improve
Insights improve value… and prompts
Compliant & adaptive
More day-to-day HCP solutions drive behavior