INTERACT Technology is a global software company based in Australia.
INTERACT identified a systematic gap in the ongoing provision of valuable and optimal customer service to healthcare professionals that helped them in their job, consequently enhancing productivity and/or improving patient care.
Over the last few years INTERACT has dedicated itself to understanding the digital needs of HCPs and the requirements of the companies that engage with them. The research process included:
- Understanding of the importance of meetings and events in the working life of specialist physicians from ad board to society congresses
- Extensive face to face and online market research with doctors
- Piloting our system in physician work environment to better understand needs and refine the system including hospital department; interest groups, associations, clinics, conferences and events.
- Working with pharma and doctors to identify what HCP’s value from industry
- Ensuring the platform met the commercial and fit for purpose requirements of the business
INTERACT fundamentally exists to improve the pharmaceutical industry’s engagement with healthcare professionals directly and through its field force by delivering the right content to the right person at the right time.
It is now used by many global pharmaceutical companies in over 25 countries and INTERACT Technology has won awards for innovation and customer engagement.